Date(s) - 09/20/2013 - 09/22/2013
Summit Racing Equipment, an industry leader in the distribution of auto racing parts and equipment through catalogs and the Internet, is the primary sponsor of the NHRA E.T. drag racing series.
The NHRA Summit Racing Series features a bracket racing format that allows drivers in many types of vehicles, including dragsters, roadsters, sedans, and coupes, to compete on an equal basis against each other. In addition to three categories of competition for cars, a motorcycle category is featured.
NHRA Summit Racing Series racers compete for points and cash awards at a number of qualifying events at 140 NHRA member tracks throughout North America. Drivers who earn the most points are eligible to compete for individual and team honors at the NHRA Summit Racing Series Finals in each of NHRA’s seven divisions. Individual winners receive a division champion’s trophy and purse along with travel expenses to attend the NHRA Summit Racing Series National Championship in Pomona Nov. 10-13, held in conjunction with the NHRA Full Throttle season closer, where they will compete for a national championship, $5,000, a national champion’s trophy, and bragging rights for the year.
The commitment by Summit Racing was a huge boost to the Sportsman series, which has long been the backbone of drag racing. The sponsorship more than doubled the financial commitment to the series, including a record increase in cash payouts and awards, and features the national championship in four categories. Summit Racing has expanded the member-track participant kit and developed extensive programming for both consumers and enthusiasts designed to increase visibility for the sport on a national level. Internet components and links to Summit Racing (www.summitracing.com) and NHRA (www.nhra.com) websites are part of the initiative to increase racer participation.
As many as 80,000 racers participate in the NHRA Summit Racing Series; it is the largest organized series in drag racing nationwide.
“Summit Racing’s increased involvement with NHRA and sponsorship of the E.T. drag racing series significantly elevates our already established and successful grassroots racing programs,” said NHRA President Tom Compton. “In addition, Summit Racing increased its visibility with grassroots drag racers, forging an even greater relationship with many of their best customers. Not only does Summit Racing’s involvement with the E.T. program significantly increase the E.T. series purse, but it also maximizes opportunities available in the program for our local-based competitors across North America.
“With Summit’s aggressive approach to its sponsorship of this series, we are able to enhance our value to member tracks while giving them the resources to stage events that benefit both the racer and the venue,” Compton added.
“Many racers can’t travel across the country to participate in the professional drag racing circuit,” said Jeff Winters, Summit Racing marketing manager. “The NHRA Summit Racing Series gives weekly Sportsman racers an opportunity to be more than a champion in their division — they have a shot at winning a national championship. There are racers in the series who would otherwise not be able to compete at such a level, and we’re happy to support such a program.”
NHRA has featured an E.T. drag racing series since the mid-1970s. It provides even and exciting competition for the local racer, the backbone of NHRA.
Founded in 1968, Summit Racing Equipment is the world’s largest mail-order and Internet supplier of performance automotive and truck equipment. Headquartered in Tallmadge, Ohio, the company has retail stores and distribution centers in Tallmadge; Sparks, Nev.; and McDonough, Ga.